ABOUT
What makes Merewif different?
At Merewif LLC, we specialize in crisis management and strategic communications for mission-driven organizations. We specialize in the games, tech, and entertainment industries. Founded by a Coast Guard veteran with experience in high-stakes disaster response and executive comms for companies like AWS and Oracle, we help our clients prepare for, respond to, and recover from the moments that threaten their reputation and operations.Whether it’s building proactive crisis plans, building cybersecurity plans, running table top exercises, or stepping in when the sky is already falling, we bring calm, clarity, and the expertise to keep your company on an even keel.
Honesty – We do not lie in our work.
No spin, no “grey area,” no alternate facts. Ever.
Integrity – We don’t share our clients’ secrets.
We don’t even name them without written consent.
Guardianship – We protect children’s data and privacy.
This shouldn’t need explaining. But here we are.
Solidarity – We stand with survivors of assault.
We do not support or work with #MeToo offenders.
Allyship – We believe love is love.
Infinite Diversity in Infinite Combinations.
What the heck is a Merewif?
Merewif is an Old English word that translates to “sea woman” or “woman of the sea.” It combines:
• “mere” – meaning sea, lake, or body of water, and
• “wif” – meaning woman
Historically, merewif was sometimes used in folklore or poetic contexts to describe mermaids, sirens, the voices to sing ships safely to shore or to sink them.